Kohl’s Department Stores and Vera Wang Group announced the launch of Princess Vera Wang, a juniors contemporary, premium lifestyle apparel collection now available exclusively at Kohl’s stores nationwide and Kohls.com.
Designed by fashion industry icon Vera Wang, Princess Vera Wang is the designer’s first ever juniors collection and features stylish apparel, jewelry, handbags and shoes that range in price from $16 to $98. The inaugural back-to-school assortment includes a variety of playful yet sophisticated options such as dresses, graphic print tees, printed denim, statement jewelry, brightly hued handbags and chic footwear.
The collection captures Vera Wang’s signature design aesthetic including relaxed silhouettes, rich textures, contemporary detailing and whimsical prints and patterns. As her first juniors collection, Vera Wang draws inspiration from her two daughters and their distinct personal styles. The collection caters to a range of fashion tastes, from preppy to boho chic.
“It was important to me that the Princess Vera Wang collection be versatile and speak to a new generation of young women, giving them the freedom to express their unique sense of personal style,” said Vera Wang. “Each piece of this new collection at Kohl’s features exquisite design – including unexpected details and artful elements of whimsy – giving Princess Vera Wang its signature style that any young shopper will want to wear.”
Read More about Kohl’s now carries Princess Vera Wang collection @ Fibre2fashion