The Bon Ton Stores Inc and menswear designer John Bartlett unveiled on April 27, 2011 the inaugural collection from the partnership announced last fall. The media presentation, held in New York City at The Ace Hotel, showcased pieces from the fall collections of John Bartlett Consensus and John Bartlett Statements, menswear brands offering sportswear, furnishings and suiting. The collections will be available in all Bon-Ton stores in August 2011. The collection will be launched with a media and marketing program and personal appearances by John Bartlett.
Bud Bergren, President and Chief Executive Officer of The Bon-Ton Stores, commented, “We are very excited about our partnership with John. We believe John’s collection, along with our extensive portfolio of exclusive private and national brand offerings, is going to differentiate us from our competition. I think our customers will find John Bartlett Consensus and John Bartlett Statements to be right on trend and offer terrific value.”
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